SEO for AI Course
Andrea Motta’s SEO for AI course is an SEO training programme designed to address the radical transformation that AI is bringing to the world of search engine optimisation. SEO is no longer just about keywords and links but will require a deep understanding of how AI models such as ChatGPT, Perplexity, and Gemini influence search and content presentation.
In this course, we will explore how to integrate traditional SEO best practices with new strategies supported by generative AI, making your content not only visible but also recommendable by advanced AI-driven response engines.
We will learn how to leverage AI tools for keyword research, content generation, and optimisation, and how to monitor the impact of AI on SEO performance with an ethical and responsible approach, using tools like Profound or Peec.ai.
Tabella dei Contenuti
Course Programme: SEO for AI
The Evolution of Online Search
Search is becoming more fragmented: new user behaviours and expectations.
How the way we search online is changing: the evolution of search queries.
Google and the introduction of AI Overview and AI Mode: synthesis, reasoning, and conversational interaction.
The rise of zero-click results: reduced need to visit websites.
Direct integration of AI engines with eCommerce and digital platforms.
ChatGPT Browser Atlas and its impact on search ecosystems.
Fundamentals of Artificial Intelligence in Search Engines
Where LLMs (Large Language Models) get their data.
Pre-training phase and key functionalities.
Retrieval-Augmented Generation (RAG): how it works and why it’s crucial.
Tools to gather data and control your AI presence (e.g. PEEC.AI, Profound).
How to Appear on Google and AI Engines
Universal SEO best practices effective for Google and LLMs.
Specific SEO actions for AI response engines and generative models.
New acronyms and emerging concepts: AIO, AEO, LLMO, GEO, EIEIO, and others defining the new SEO.
Strategies and Tools for SEO in the AI Era
Content optimisation to respond to conversational queries.
Monitoring and analysing performance in AI-driven environments.
Ethical and responsible content management in the AI era.
What You Will Learn
By attending the SEO for AI course, you will acquire advanced skills to adapt your SEO strategy to the new AI-dominated paradigm, including:
Understanding how online search is evolving: query fragmentation, changes in user behaviour, and new dynamics of interaction with AI-driven engines.
Effectively using the most innovative AI tools for data collection and analysis, including RAG models (Retrieval-Augmented Generation) and pre-training systems for LLMs.
Optimising content and website structure to appear effectively on both Google and AI language models like ChatGPT, Gemini, and Google AI Overview.
Applying updated universal SEO best practices to function in a hybrid context involving both traditional and AI-driven engines.
Implementing specific SEO actions and strategies for AI-driven engines, understanding new acronyms and emerging concepts (AIO, AEO, LLMO, GEO, EIEIO).
Monitoring and interpreting SEO performance in an ecosystem increasingly influenced by artificial intelligence, while maintaining an ethical and sustainable approach.
By the end of the course, you will be able to design effective and innovative SEO actions that ensure visibility and relevance in a rapidly transforming digital search landscape. However, to become a fully-rounded SEO expert, we recommend also attending the Advanced SEO course.
Course Delivery Method
The SEO for AI course is delivered live by Andrea Motta, an SEO consultant with a decade of international experience, exclusively via a virtual classroom with interactive lessons and practical examples. It is not a pre-recorded video course but a dynamic learning experience that allows for constant interaction between the instructor and participants.
Each lesson includes Q&A sessions to ensure clarity and focused insights, along with guided exercises to immediately put acquired skills into practice. The live format also allows content and pace adjustments to meet participants’ needs, promoting active and personalised learning.
Support materials are available for download, and, upon request, lesson recordings will be provided for personal review. A basic understanding of SEO is recommended before attending this course.
Cost and Registration Details
For detailed information on costs, payment methods, and availability, please contact me directly or send me a message at [email protected]. I offer personalised solutions designed to meet the professional and training needs of individuals and business teams, with flexible packages tailored to maximise your return on investment in learning.
Course Instructor
The course is taught by Andrea Motta, an SEO consultant with over 10 years of international experience and a special focus on integrating artificial intelligence into SEO strategies. Andrea has collaborated with leading international companies and closely follows the evolution of AI models and their impact on online search.
Specialising in the practical application of generative AI, Andrea – who is also an SEO coach and trainer at Etna Digital Academy – combines technical, strategic, and pedagogical expertise to deliver up-to-date, practical, and results-oriented training. His experience includes using AI tools for content optimisation and predictive analysis, always maintaining an ethical and sustainable approach.