Burger King Reopens in Catania After a Few Years

Burger King

Burger King Reopens in Catania After a Few Years Let’s switch things up and start this digital marketing post in a different style this time. Remember when I shared my experience at a stadium in Poland, turning it into an analysis of how the country leverages its stadiums to boost revenue and revitalise its football […]

Etna Digital Academy Gains SEO Expertise with the Addition of Andrea Motta as Instructor

Andrea Motta

Etna Digital Academy Gains SEO Expertise with the Addition of Andrea Motta as Instructor Catania, February 1, 2024 – Andrea Motta is pleased to announce his role as an instructor in the upcoming Digital Marketing Master’s program at Etna Digital Academy. He will lead the modules dedicated to SEO and Digital Analytics. The closed-number Master’s […]

Multilingual SEO and AI: Moka Adv Interview with Andrea Motta

Multilingual SEO

Multilingual SEO and AI: Moka Adv Interview with Andrea Motta Table of Contents I am pleased to share my recent interview with Moka Adv, a leading player in the web agency landscape in the south of Italy. With over ten years of experience, Moka Adv, part of the JO Group cluster of companies, has established […]

Topic Clusters: an SEO Strategy to Boost Organic Traffic

SEO Topic Clusters

Topic Cluster: SEO Strategy to Boost Organic Traffic Table of Contents In my role as an SEO Consultant, I’m often confronted with a recurring question: despite the constant effort in publishing lots of pieces of content, why does my website seem to be invisible to Google? My usual response revolves around the fact that in […]

SEO Manager Andrea Motta Interviewed by Students from Leonardo Sciascia School

Andrea Motta Orazio Ardizzone

SEO Manager Andrea Motta Interviewed by Students from Leonardo Sciascia School Table of Contents Video: Andrea Motta’s Interview with Leonardo Sciascia School Students Today I am happy to share a video dating back December 20, 2020, when I had the privilege to be invited as a guest at the “Cronisti per Passione” (Journalists for Passion) project, […]

How to Get Started with International SEO & Multilingual SEO (Webinar Replay)

SEO Internazionale & Multilingue

How to Get Started with International SEO & Multilingual SEO (Webinar Replay) Table of Contents On Thursday, April 27, 2023, I had the privilege of delivering an exclusive lecture on ‘International and Multilingual SEO‘ to the premium users of SEO Tester Online’s Partner Program. If you’re not familiar with SEO Tester Online, they are a […]

Case Study: How to Protect Your Website From Negative SEO

Negative SEO

Case Study: How to Protect Your Website From Negative SEO Table of Contents Choosing to prioritise the enhancement of your website through ethical SEO practices is far more beneficial than wasting time and effort on negative SEO. This approach yields long-lasting and positive outcomes for you, your business, and your clients. Nevertheless, even in 2023, […]

Saving Southern Italy’s Future: Stopping the Brain Drain

Tornare in Sicilia

Saving Southern Italy’s Future: Stopping the Brain Drain My life experience led me to spend a decade in the UK, where I studied and worked. Although I lived abroad for a decade, giving a boost to my career and building my family, I never forgot my roots and my connection with my homeland. So, when […]