Andrea Motta Explains the Role of the SEO Specialist at Etna Orienta
Andrea Motta, an international SEO consultant, was among the speakers at the first edition of Etna Orienta, a free event dedicated to exploring career opportunities in the digital world. The event, aimed at those living in Catania and its surroundings, provided a comprehensive overview of emerging professions in digital marketing, with the support of Cdo Sicilia and Confesercenti Catania.
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What is Etna Orienta?
Etna Orienta is a unique opportunity for those looking to discover professions in digital marketing and acquire the skills necessary to enter and grow in this constantly evolving sector. The first edition of this showcase took place at the new headquarters of Etna Digital Academy on September 18 and 19. The event featured industry experts who, through interactive workshops and presentations, shared their experiences and offered valuable advice for entering the digital world.
Program of the First Day: The Professions of the Social World
On September 18, 2024, starting at 6:30 PM, the first day of Etna Orienta was dedicated to professions related to social media. The program explored how these key figures are transforming the way businesses communicate and interact with their audience.
Among the speakers:
- Rosario Rapisarda – Influencer, who shared his experience collaborating with brands and promoting products on social media.
- Claudia Salvini – Influencer with a strong ability to engage the audience and create original content.
- Mirko Domanti – Social Media Manager, an expert in managing corporate social media platforms.
- Davide Faranda – Advertising Expert, specializing in advertising campaigns on Facebook and Instagram.
- Annalisa Mondello – Content Creator, a specialist in creating multimedia content that captures the audience’s attention.
PProgram of the Second Day: The Professions of Digital Marketing
On September 19, 2024, also starting at 6:30 PM, the second day was dedicated to the professions of digital marketing, focusing on SEO, e-commerce management, and Google advertising. Among the speakers:
- Andrea Motta – SEO Specialist in Catania, who outlined the best techniques to improve a website’s visibility on search engines.
- Marco Rinaldi – Content Manager, an expert in planning and managing digital content.
- Valentina Cinnirella – Copywriter, specialized in persuasive writing for the web.
- Bruna Urzì – E-Commerce Specialist, with expertise in managing and optimizing e-commerce platforms.
“It's Important to Raise Awareness in Catania About Digital Opportunities”
“I started collaborating with Etna Digital Academy this year, providing SEO and Digital Analytics courses,” explained Andrea Motta. “What struck me most was the complete synergy of thought with Mirko Domanti and Davide Faranda, the founders of Etna Digital Academy, regarding the importance of raising awareness in the local area about digital opportunities. This is a significant message not only for young people but also for those looking for a career change or for companies wanting to train their employees,” continued Motta, highlighting the importance of such initiatives.
“I was very pleased to receive so many questions and to see the audience so interested in understanding how Google works,” said Motta. “SEO genuinely interests everyone, from amateur bloggers to well-established large companies online,” he added, emphasizing the broad relevance of these topics.
“I hope many of the participants at Etna Orienta will join my upcoming SEO courses at Etna Digital Academy, which will take place next year on February 22, March 1, and March 8.”
If you’d like to speak with Andrea Motta or wish to participate in one of my SEO courses, contact me today. Alternatively, you can email me at [email protected].
