SEO Course for Beginners
Andrea Motta’s SEO Course for Beginners is designed for those who want to truly understand what SEO is and how to apply it effectively in different digital contexts. Whether you’re working with SMEs, big projects, eCommerce, editorial sites, or app stores, this course covers it all.
In this course, we’ll explore different types of SEO projects and how search engines work, from traditional ones to AI-powered chatbots. We’ll go from theory to practice, with modules on Onsite SEO, Technical SEO, and Offsite SEO, using tools like SEMrush, Ahrefs, and Google Analytics 4.
We’ll also focus on the role of the SEO Copywriter – a hybrid role that’s growing in popularity, especially in Italian agencies. This role blends creativity, strategy, and technical skills, with the added bonus of using artificial intelligence to create effective, relevant content that ranks well in Google’s algorithms.
This live course isn’t pre-recorded, so you’ll get continuous interaction, immediate answers, and a dynamic learning experience.
Tabella dei Contenuti
SEO Beginner Course Programme
Introduction
What is SEO? Definition and importance in digital marketing.
The role of SEO and what it involves.
SEO Copywriter: an evolving hybrid role that will become more central in 2025, combining creativity, strategy, and AI.
Different Types of SEO Projects
SEO for eCommerce: strategies for online stores.
SEO for editorial/affiliate sites: creating high-value content and monetising it.
SEO for Lead Generation sites: optimisation for conversions.
SEO for Amazon and App Store (ASO): optimising for marketplace and app search engines.
How Search Engines Work
What is Google’s algorithm?
How it works: from crawling to indexing.
Basic ranking principles and algorithm updates.
Onsite SEO
Keyword Research and useful tools (SEMrush, Ahrefs, Keyword Tool, SEO Juice).
How to optimise content for both users and search engines:
Use primary and related keywords strategically, without stuffing.
Structure content with headings (H1, H2, H3…) to improve readability and crawling.
Use bullet points and numbered lists for clarity.
Use visuals (images, videos, infographics) to enhance the page and aid understanding.
Keep content fresh and updated for ongoing relevance.
SEO Copywriting and AI: integrating artificial intelligence into SEO writing.
Technical SEO
What is technical SEO and why is it essential?
Common technical issues: site speed, duplicate content, site structure.
How to perform an SEO audit and solve technical problems with specific tools.
Offsite SEO
What is Offsite SEO and its role in rankings?
When and how to use it.
Key tactics: link building, citations, social signals.
Monitoring and Reporting
Google Analytics 4: basic setup.
Guide to Google Search Console.
How to structure SEO reports and dashboards for tracking results.
Monitoring tools for continuous analysis.
What You’ll Learn
By taking this course, you’ll:
Understand what SEO is, its strategic role in digital marketing, and the importance of roles like the evolving SEO Copywriter.
Learn the specifics of different SEO projects: eCommerce, editorial/affiliate sites, lead generation, Amazon and app store optimisation.
Understand how search engines work, with a focus on Google and how crawling, indexing, and ranking happens.
Learn to conduct keyword research with tools like SEMrush, Ahrefs, and SEO Juice.
Optimise onsite content: choose keywords, write meta data, organise titles and subtitles, and integrate SEO copywriting with AI for high-performance content.
Tackle technical SEO, solving common issues like speed and duplicate content through audits.
Use Offsite SEO to build your online reputation and get quality backlinks.
Monitor SEO performance through Google Analytics 4 and Google Search Console, creating custom reports and dashboards to track progress.
By the end of the course, you’ll be able to design and implement structured, up-to-date SEO strategies that improve the visibility and ranking of websites on Google.
For a deeper dive into advanced SEO techniques, consider joining the SEO Advanced Course. If you want to explore AI in SEO, check out the SEO for AI Course.
Course Delivery
The course is live and interactive, with no pre-recorded content. This ensures an engaging learning experience where you can interact with the instructor in real-time, ask questions, and get immediate answers. We’ll also have live Q&A sessions to clarify any doubts and practical exercises to put your new skills into action.
This format ensures an active, hands-on learning experience, ideal for those who want flexible but guided training, with direct access to an internationally experienced SEO consultant.
Cost and Registration
For details on pricing and registration, please contact me directly via the contact form on the Contact page or by emailing me at [email protected].
I offer tailored packages for individuals and groups, catering to each participant’s unique training and professional needs.
Course Instructor
The course is taught by Andrea Motta, an SEO consultant with over 10 years of international experience. After working in the UK at top marketing agencies, Andrea returned to Italy with a global perspective on SEO.
He currently works as an SEO Consultant for Betsson Group, a multinational online gaming company, and is also an SEO instructor at Etna Digital Academy. He participates in SEO podcasts and events and collaborates remotely with international teams from Sicily.
His teaching approach combines technical expertise, hands-on practice, and a focus on integrating new technologies like AI into SEO strategies. Through this course, you’ll learn directly from an expert who faces the challenges and opportunities of modern digital marketing every day.