Advanced SEO Course
Andrea Motta’s Advanced SEO Course is designed for professionals and enthusiasts who want to take their SEO skills to the next level. Based on Andrea’s experience as an SEO Consultant in international contexts and competitive markets, this course is aimed at those who already have a basic understanding of SEO and wish to delve deeper into technical, strategic, and innovative aspects.
Throughout the course, we will cover advanced topics such as data analysis, complex technical SEO, multichannel strategies, optimisation for large projects, and the integration of artificial intelligence and automation into SEO strategies.
The course is interactive and live, designed to ensure practical learning with the latest industry updates.
Tabella dei Contenuti
Advanced SEO Course Programme
Advanced Technical SEO
Introduction to structured data and rich snippets: how to improve their implementation and benefits.
Using and differentiating between JSON-LD and HTML Microdata.
Optimising AMP pages for performance and mobile indexing.
The fundamentals of Googlebot crawling and how it truly works.
Optimising crawl budget for sites of all sizes.
Log file analysis: how to extract and interpret data to understand Google’s behaviour.
Managing Google Penalties
Types of penalties: algorithmic, manual, content, and backlinks.
Effects of penalties and how to diagnose them.
How to manage reconsideration requests.
Introduction to Negative SEO and defence strategies against external attacks.
SEO for eCommerce
Specifics and differences compared to other sites.
Information architecture and content organisation for eCommerce.
Optimal navigation structure and usability.
Strategic homepage optimisation: content and structure.
Category pages: organisation and optimisation.
Product pages: structure, content, and SEO aspects.
Concepts of absorption and SEO coverage.
Server-side considerations and managing duplications.
Guidelines for adding, removing, and updating products and categories.
Link building strategies specific to eCommerce.
SEO for News Portals
Information architecture and content organisation for editorial sites.
Optimisation for Google News, Discover, and Top Stories.
Technical requirements and guidelines for inclusion in Google News.
Article updates and management strategies.
Thematic segmentation and tag management.
Performance and CMS optimisation for editorial sites.
SEO for Amazon
Choosing the most effective keywords to rank products.
Optimising titles, descriptions, bullet points, and backend keywords.
Managing reviews and ratings to improve visibility and conversions.
Using specific tools for competitive analysis on Amazon.
Understanding the A9 algorithm and its evolution to maximise sales.
SEO for Affiliate Sites
Selecting profitable niches and keywords.
Creating SEO-friendly content to attract quality traffic.
Optimising site structure to favour conversions.
Implementing targeted link building techniques.
Monitoring performance and adjusting strategies based on ROI.
Local SEO
Google Business Profile optimisation and managing reviews.
Strategies to increase visibility in local searches and maps.
Creating geo-localised content.
Local citations and territorial link building.
Monitoring and analysing local performance.
SEO and ASO (App Store Optimisation)
Researching and selecting keywords for App Store and Google Play.
Optimising titles, descriptions, screenshots, and demo videos.
Managing reviews and feedback to improve ranking and conversions.
Analysing data and adapting ASO strategy over time.
What You Will Learn
By attending Andrea Motta’s Advanced SEO Course, you will acquire specialised and in-depth skills that will enable you to independently manage complex and high-performing SEO projects, including:
Implementing and optimising structured data and rich snippets using JSON-LD and HTML microdata, to improve visibility on search engines.
Optimising AMP pages to ensure excellent performance on mobile devices.
Gaining a detailed understanding of how Googlebot works and the principles of crawling, learning to optimise crawl budget and interpret server log files to enhance indexing.
Recognising and managing different types of Google penalties (algorithmic, manual, content, backlinks), diagnosing causes, and effectively managing reconsideration requests.
Defending against Negative SEO attacks and protecting the site’s reputation.
Designing and optimising eCommerce sites with a focus on information architecture, usability, homepage content, category pages, and product pages, while also properly managing duplications and updates.
Applying SEO strategies specific to editorial portals, including optimisation for Google News, Discover, and Top Stories, with advanced content and CMS management to maximise performance.
By the end of the course, you will be able to carry out sophisticated and targeted SEO interventions that can significantly improve visibility and rankings, even in the most competitive environments. However, if you wish to familiarise yourself with AI applications in SEO, we recommend the SEO for AI course.
Course Delivery Method
Andrea Motta’s Advanced SEO Course is delivered live, with no pre-recorded content, to guarantee active and personalised learning. The live format allows each participant to interact with the instructor, ask questions in real-time, and receive immediate answers, maximising understanding and the effectiveness of the training.
The course includes numerous Q&A sessions, guided practical exercises, and real-case analyses to facilitate immediate application of the topics discussed. This teaching method ensures an intensive learning experience, ideal for those wanting to gain advanced skills in a practical and up-to-date manner.
Cost and Registration
For detailed information on costs, payment methods, and availability, I recommend you to contact me directly by email at [email protected] or send me a message through the contact form on the Contact page.
I offer flexible and personalised solutions, ideal for both individual professionals and business teams, with packages designed to maximise the return on training.
Course Instructor
The Advanced SEO Course is taught by Andrea Motta, an SEO consultant with over 10 years of international experience in ranking websites on competitive search engines. After a long career in the UK digital marketing sector, Andrea returned to Italy, bringing with him a globally updated perspective on the most effective SEO strategies.
Andrea works with prominent international companies and is known for his ability to integrate deep technical knowledge with a practical, results-oriented approach. In addition to consultancy, Andrea is a recognised speaker and trainer, always up to date on innovations in the SEO field, including the advanced use of artificial intelligence.
By following this course, you will have the opportunity to learn directly from a professional who faces the challenges of SEO optimisation on large, complex projects and in competitive markets every day.