Etna Orienta 2025: Andrea Motta Confirmed for the Second Year
Tabella dei Contenuti
Following last year’s positive experience, I am pleased to confirm my place in the line-up for Etna Orienta 2025, the cultural and educational initiative aimed at those – particularly younger generations – who wish to explore emerging sectors and engage with digital experts.
The event – free to attend – offers a series of talks and workshops led by leading professionals, with the goal of providing practical insights and inspiration to anyone keen to build a career in digital professions. It is an honour for me to once again be among the speakers, sharing my journey as an SEO Consultant – from my years in the United Kingdom through to my most recent projects.
The Day’s Programme
4:30 pm – Opening and introduction
Followed by talks and workshops with the following guests:
Andrea Motta – SEO Specialist
After a decade of experience in the UK, he returned to Italy in 2022. He has worked with both national and international brands, in-house and at agency level. Today, from Catania, he supports mainly international companies in building effective SEO strategies to boost visibility and online ranking.Maria Cristina Litrico – Content Creator
One of the most popular voices showcasing Sicily through Instagram. With authentic and carefully crafted content, she tells the story of the island by blending tradition and modernity, engaging an ever-growing community.Andrea Mazzarino – Travel Creator
A content creator and “digital nomad”. After years of travelling the world, he chose Sicily as the focal point of his stories. He will share his experience on how to transform travel into storytelling and inspiration.Mirko Domanti – Social Media Manager
A sociologist and expert in communication and NLP, he has been working in training for over 15 years. Today, he manages marketing and strategy for numerous brands and is the founder of Etna Digital Academy.Davide Faranda – Advertising Expert
With more than 10 years’ experience and over 600 campaigns managed across Facebook Ads and Google Ads, he specialises in advertising for both local and national businesses. Co-founder of Etna Digital Academy.Annalisa Mondello – AI Specialist
A digital marketing professional with experience in companies and institutions at a national level. At Etna Orienta she will present the emerging role of the AI Specialist and its impact on the digital landscape.Marco Rinaldi – Content Creator
Among the most followed food bloggers in Italy. During the event he will explore the role of the content manager, from research and creation through to targeted distribution.
Why Attend Etna Orienta
Participants will have the chance to hear first-hand accounts, gather practical advice, and discover the skills that are now essential to succeed professionally in the digital world. Etna Orienta highlights how digital professions are reshaping the labour market and what new challenges lie ahead.
In short, if fifteen years ago – when I was still a university student – Etna Digital Academy had already existed, I would never have missed such an inspiring event as Etna Orienta, which I consider a truly unique occasion not only in Catania, but across the whole of Sicily.
Andrea Motta: “Delighted to Join Etna Orienta Once Again”
“I’m very pleased to be taking part in Etna Orienta for the second consecutive year,” said Andrea Motta. “It is a valuable opportunity to share my international experience in the digital sector – particularly in SEO – and to help raise awareness among younger generations about the importance of this field.”
“Many people,” Motta continued, “believe that with the arrival of AI and LLMs, SEO is destined to disappear. On the contrary, it has once again adapted and evolved. Our role is more relevant than ever – a quick look at Google Trends is enough to confirm that. But the rules of the game keep changing, and it is crucial to understand them. I look forward to discussing this and exchanging ideas with the participants.”
If you’d like to connect, schedule a consultation, or enrol in one of my SEO courses, feel free to reach out. You can also email me at [email protected]
