Andrea Motta Guest Speaker at WordPress MeetUp Catania to Discuss Multilingual SEO

On Thursday, September 26, Andrea Motta, SEO Consultant, gave a talk at the WordPress Meetup Catania, held at the LocalHost Coworking Space founded by Angelo Venturelli, who is also the founder of the digital agency Specialisti Digitali. The event, presented by Francesco Grasso, DevOps and WP Development, and sponsored by YITH, saw the participation of numerous professionals and enthusiasts from the digital world, who received gadgets and enjoyed refreshments at the end of the event.

Andrea Motta al Meetup WordPress

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WordPress Meetups: Networking and Learning Opportunities

The WordPress Meetups are free events open to everyone, where the local community gathers to share knowledge, network, and learn together. In October, similar events were held not only in Catania but also in Milan, Pisa, Genoa, Cagliari, Naples, Brescia, Reggio Emilia, Ancona, and Vicenza.

These meetings are aimed at anyone using WordPress, whether for work or hobby, regardless of experience level or profession. Whether you are a developer, blogger, publisher, designer, or simply curious, the WordPress Meetup is the ideal place to learn more about the world of WordPress. Events may vary and include presentations, hackathons, coworking, and development sessions on WordPress.

Andrea Motta al Meetup WordPress

Optimizing for Global Markets: Multilingual SEO Strategies

The session by Andrea Motta was preceded by a presentation from Simone Catania, Global Content & Communications Manager at InterNetX, who spoke about the classification and market trends of domain names. This talk provided the perfect context for Motta’s subsequent presentation titled “Multilingual SEO: Strategies and Plugins for Multi-Language Sites.”

During his talk, Andrea Motta outlined the best strategies for optimising multilingual sites. In an increasingly globalised world, it is essential to optimise sites for different languages and markets to reach an international audience. Andrea illustrated how proper site architecture, localised keyword research, and the use of the hreflang attribute are fundamental for effective multilingual SEO.

He also presented various WordPress tools and plugins—including GTranslate, WPML, and Polylang—useful for managing multilingual sites, providing participants with practical solutions to address the challenges of internationalisation.

An Engaged and Attentive Audience: Questions and Insights from the Meetup

Andrea’s presentation sparked great interest and engagement from the audience, with numerous questions and requests for further insights. This was not Andrea Motta’s first time discussing multilingual and international SEO. His lecture at the Academy of SEO Tester Online and his interview for Moka Adv had already solidified his role as an expert in the field, confirming his extensive expertise on these topics.

Andrea Motta al Meetup WordPress

Knowledge Sharing and Networking Opportunities in Catania

At the end of the event, Andrea Motta expressed his satisfaction with the participation and engagement of the audience: “After spending so many years abroad, it is a pleasure to hold events of this level in my city and share my expertise with the local community. Events like these – Motta continued – are not only useful for learning but also for networking, meeting people, and creating synergies for future projects. I thank WordPress for their hospitality and hope to continue contributing to the growth of the local digital community.”

If you wish to speak with me, receive a consultation, or participate in one of my SEO courses, contact me today. Alternatively, you can email me at [email protected].